2010-2013: The Creative Foundation

Interned at Vogue during my Master's in Fashion Marketing. Curated exhibitions at the Faculty of Fine Arts in Porto. Learned that creative vision means nothing if you can't bring it to life.

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2013-2016: Startup & Brand Side

Community manager at a startup incubator in Athens. Junior brand manager at Nestlé Purina. Marketing consultant for an online pharmacy (drove 50% sales increase through rebranding). Learned how brands actually work in the real world.

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2016-2022: Global Scale

Six years at Nespresso leading global eCommerce and digital rollouts across 30 markets. Built the frameworks that kept brand storytelling consistent without making everything feel corporate. Learned how creative work scales.

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2022-Present: Innovation & Strategy

Global Digital Marketing Product Owner at Syngenta. Leading AI content innovation, building content governance systems, setting creative standards across 90+ markets. Co-founded Women in Tech program, brand creation, campaign strategy, community building.

 

Teaching storytelling workshops. Leading rebranding projects. Completing art theory coursework at University of Arts London. Figuring out how AI and creativity work together.

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What I Bring:

• Creative thinking grounded in real-world brand challenges

• Experience setting standards that inspire, not constrain

• Understanding of how to make creative vision scalable

• Track record of building things from scratch

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Speaking:

I speak at industry conferences on creative strategy, AI innovation, and content production at scale.

Recent talks include "How AI Turns Every Asset Into an Opportunity" (Bynder Connect 2025) and "How Visual Communication Turns Organizations Into Content Engines" (DMEXCO 2025), exploring how technology and strategy enable distributed teams to create impactful content.

Topics: AI & creativity, content strategy at scale, brand storytelling, creative systems, women in tech.

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