Speaking on Creative Strategy, AI & Brand Storytelling
I speak at industry conferences about the challenges and opportunities of creative production at scale—particularly the intersection of AI, brand strategy, and empowering distribute
What I Talk About
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AI & Creativity
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How to integrate AI tools without losing brand personality or creative judgment. The balance between enhancement and automation.
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Content at Scale
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Building systems that enable distributed teams to create quality content while maintaining brand consistency across markets and cultures.
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Creative Empowerment
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Turning marketing teams into content creators—the frameworks, tools, and mindsets that make it work.
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Brand Storytelling
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Keeping brand voice authentic and human, even when operating globally or using technology to scale.
Recent talks
"How Syngenta is building an AI marketing engine with Canva' at the AI in Marketing Switzerland 2026
85% of marketing leaders now regain one working day per week thanks to AI. However, only 30% are really satisfied with the quality of the results. How do you make the leap from individual tools to a scalable, high-quality AI strategy?
A use case to show how structured AI adoption works in everyday marketing and what learnings every manager can take away immediately.
Key themes: Visual communication systems, brand consistency at scale, empowering non-creative teams
"How Visual Communication Turns Organizations Into Content Engines"
DMEXCO 2025 | Europe's Leading Digital Marketing Conference
How do you empower teams across 90+ markets to create on-brand content at scale? I shared our approach to visual communication strategy, brand governance, and distributed creative production—alongside Canva's leadership team.
Key themes: Visual communication systems, brand consistency at scale, empowering non-creative teams
"How AI Turns Every Asset Into an Opportunity"
Bynder Connect 2025
Exploring AI's role in reshaping digital asset management and content creation. How technology can enhance creative capabilities while maintaining brand standards and keeping human judgment at the center.
Key themes: AI and creativity, digital asset strategy, content optimization