Speaking on Creative Strategy, AI & Brand Storytelling

I speak at industry conferences about the challenges and opportunities of creative production at scale—particularly the intersection of AI, brand strategy, and empowering distribute

What I Talk About

AI & Creativity
How to integrate AI tools without losing brand personality or creative judgment. The balance between enhancement and automation.
Content at Scale
Building systems that enable distributed teams to create quality content while maintaining brand consistency across markets and cultures.
Creative Empowerment
Turning marketing teams into content creators—the frameworks, tools, and mindsets that make it work.
Brand Storytelling
Keeping brand voice authentic and human, even when operating globally or using technology to scale.

Recent talks

"How Visual Communication Turns Organizations Into Content Engines"
DMEXCO 2024 | Europe's Leading Digital Marketing Conference

How do you empower teams across 90+ markets to create on-brand content at scale? I shared our approach to visual communication strategy, brand governance, and distributed creative production—alongside Canva's leadership team.

Key themes: Visual communication systems, brand consistency at scale, empowering non-creative teams

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"How AI Turns Every Asset Into an Opportunity"
Bynder Connect 2024

Exploring AI's role in reshaping digital asset management and content creation. How technology can enhance creative capabilities while maintaining brand standards and keeping human judgment at the center.

Key themes: AI and creativity, digital asset strategy, content optimization

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Ilektra Apostolopoulou

Speaking on Creative Strategy, AI & Brand Storytelling

What I Talk About

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Recent talks