I'm Ilektra, a creative strategist based in Switzerland. My background is unconventional: economics degree, then fashion marketing, Vogue internship, exhibition curation at the Faculty of Fine Arts in Porto. I ended up building content systems for Nespresso and Syngenta, learning how to make brand storytelling work across 60+ markets without losing what makes it human.

​

Now I'm focused on the creative side: shaping narratives, setting brand vision, and helping organizations tell stories that feel authentic even when they're operating globally.

​

What I bring:
Creative thinking grounded in how brands actually work. Experience building frameworks that enable great work at scale. A track record of creating from scratch—brand identities, programs, workshops, strategies.

 

Recent work:
Leading development of an AI agent for creative production (keeping human judgment at the center), co-founding a Women in Tech program, teaching storytelling workshops, setting content quality standards for global markets.

 

Background:
Master's in Fashion Marketing, creative writing and art theory coursework (University of Arts London), brand strategy experience at Nestlé, photography work, and an ongoing fascination with how creativity and technology can work together without one killing the other.

​

Speaker:

I present at industry conferences on creative strategy, AI, and content at scale, most recently at DMEXCO and Bynder Connect.